January 25, 2012

Steven Spielberg’s Smash musical drama

Ahead of the official February 6 premiere date on CTV, Steven Spielberg’s Smash musical drama is being given an aggressive Super Bowl Weekend roll-out north of the border. Canadian broadcaster Bell Media plans a three-day, multi-platform marketing push online, on tablets, on mobile and on VOD, starting Friday, February 3.

As Bell Media takes advantage of partying Canadians drawn to its broadcast of the Big Game on CTV, the pilot episode of Smash will stream online over the Super Bowl weekend. Via Twitter, with Smash and CTV prize packs up for grabs, social media will be pressed into service, with viewers asked to cast their votes for their favourite Smash Marilyn Monroe character.